This is a sample of the Indiegogo page. You cannot order until the Indiegogo has commenced. ROOT is patent pending.
Days till Indiegogo Launch
What is ROOT
ROOT is a handheld device that emits a rectangular shaped light beam whose adjustable width is controlled using your thumb on an easy to use slider. Root is used to highlight the elements of reading just like a regular highlighter. ROOT can also be used to clearly highlight anything printed on paper, from math equations to scientific notations, musical notes and more.
“I was able to use the ROOT prototype and I think it will revolutionize the way teachers teach. It’s a very clever and useful invention”Christy Wheeler
How was ROOT born, my story.
I invented ROOT (named because it develops “roots of reading”) for my youngest son after months of teaching him the old fashioned way using my finger to point out phonics and break down complex words. One night I had the idea to use a small flashlight and point the unfocused beam on letters and phonics, using a playing card to “cut off” the light on the edges. It didn’t work very well, but I had discovered the power of light and knew I just needed to harness it. Once I realized what I wanted to accomplish, I spent hours at the hardware store picking through everything, ultimately buying enough odds and ends to build the prototype. The next few weeks were spent making what would become ROOT, cutting parts and using duct tape and sticky putty getting the light to focus as necessary. Although the prototype was not pretty, nor as accurate as the professionally engineered ROOT, it was enough to teach my young boy to read. I knew I was on to something spectacular.
ROOT is designed with personalization in mind. As we engineer, we’ll insure that ROOT will be perfect for wrapping or skinning. This will allow the user to visually transform ROOT. From glow in the dark stars to logos for companies looking to distribute the device, each ROOT can be made to look however you want. I envision securing licenses from the NFL to Disney and more.
The Kickstarter funding will cover three phases.
- Phase 1. Brighten light and improve focus edges. Find a reliable and long lasting battery.
- Phase 2. Improve ergonomics and finalize aspects for manufacturing. Design specifications for skinning.
- Phase 3. Source manufacturing, create molds, manufacture and ship products to backers.
Budget and timeline
- Finalize battery and brighten light 4/1/2016 $3,000.00
- Clean up ergonomic, finalize and make final working prototypes 5/15/2016 $3,000.00
- Trouble shoot and solve any problems 6/15/2016 $2,000.00
- Build molds 7/15/2016 $15,000.00.
- Manufacture initial run 8/15/2016 $9,000.00.
- Ship to backers 10/1/2016 $2,000.00.
- Reserve (to cover any unexpected expenses) $5,000.00
$50K If we exceed the funding goal, I’ll work with a manufacturer to create “do-it-yourself” labels that will run through a home printer allowing the user to personalize ROOT. $100K Manufacture in multiple colors as chosen by backers. $150K Add a timer so you can track how long you’ve read.
As a professional childrens magician I work mostly weekends in the Denver, Colorado area. During the weekdays I will commit 100% of my time to making ROOT a reality. I have a background in manufacturing and have sold over 2,000,000 units of my previous products. I have nearly 25 years of entrepreneurial business experience. In 2015 I funded an IndieGoGo campaign over 200% that involved sourcing manufacturing overseas. During that process I learned a lot about the steps necessary to complete a campaign as well.
Once a child learns to read it opens up a whole new world. Please join me and help ROOT become a reality by funding today at any level. I would love to have you play a part in changing the world one child at a time.
ROOT is Patent Pending and protected under US Patent Law.